CitizenCard’s millionth cardholder helped launch ‘No ID, No Sale!’ in 2005 alongside long-standing Hollyoaks star Nick Pickard. The campaign helps shop staff to prevent underage sales and reminds younger customers to show valid ID.

Today the phrase ‘No ID, No Sale!’ is widely understood and visible on shop doors, aisle shelves and above tobacco gantries in supermarkets, convenience stores, newsagents, betting shops and elsewhere.

MPs are prominent in supporting the campaign in their constituencies.

The 'No ID, No Sale!' Retail pack

A5 Window Vinyl – Display in a prominent position at the entrance to your shop showing potential customers that the minimum age is 18 for alcohol, tobacco, solvents and knives.

A4 Valid ID Poster – lets your customers and staff know what forms of ID are valid and, following advice from Trading Standards, anyone unable to produce valid ID will have their details entered in a Refusals Register (see below).

A4 Refusals Register – a properly maintained register has been known to safeguard a threatened liquor licence by demonstrating ‘due diligence’. Trading Standards advise all retailers of age-restricted goods to train staff in the use of a Register, which should be kept safe and out of sight of customers.

A3 Statutory Tobacco Notice – the maximum fine for not displaying this is £1,000. Enough said.

100 DL CitizenCard Flyers – shop staff can hand out flyers to customers unable to produce valid ID. In training sessions, the flyers can be used to illustrate how confrontations with customers unable to show valid ID can be easily defused.

DL Flyer Dispenser – this standalone unit, positioned on the counter in full view of your customers, allows them to pick up a CitizenCard flyer for themselves.

Envelope – the pack is supplied in the branded envelope.

If you are an independent shopkeeper, or if you employ or train shop staff, we can supply you with free packs. If you are a multiple operator you may want to produce co-branded packs and issue co-branded CitizenCard flyers (which offer revenue opportunities for your business). To find out more email ncatlow@citizencard.com

UV Torches & Other Materials

Door staff are increasingly using UV torches to check if ID is valid – that’s why CitizenCards now display UV marks on the front and reverse of the card.

If you or your staff need UV torches (which can also check the UV marks on banknotes) we can supply them:

All prices include VAT, P&P

1. 1 UV Torch £3.60 (inc. VAT, P&P)
2. 10 UV Torches £32
3. 50 UV Torches £149

We can also add to your order these materials free of charge:

A4 BBPA 'Challenge 21' PASS posters

A4 Home Office Fake ID poster

A5 'Saying No To Underage Drinkers' pamphlet

Sample PASS Training Cards

To order ‘No ID, No Sale!’ packs and/or UV Torches please email: ncatlow@citizencard.com

IDvue®

The IDvue® is an easy to use hand held device, available at a one-off cost of under £100, that allows you to quickly and accurately check ID cards.  The IDvue® uses 10x magnification, as well as UV and high intensity white LEDs to highlight all the security features now included on credit cards, proof of age, driving licences, ID cards, passports etc.  IDvue®: quickly detects fake or counterfeit IDs; there’s no yearly calibration; no data capture that puts customers off; and no installation or servicing fees.

For more information go to www.idvue.co.uk or phone Phillipa Deverson on 01293 54985.