Since 2007 CitizenCard has worked with a growing number of high street retailers to offer discounted cards to customers using forms branded in the retailer’s colours.  You’ll see co-branded forms in Asda, Co-Op, Coral, Game, Gamestation, Ladbrokes, Total, Waitrose, Wm Hill and at many more outlets.

Free Staff Cards, Revenue and Card Branding

In 2012 we are offering retailers far more not least because CitizenCards are now physically more secure and cardholders can access hundreds of discounts.

Recognising that times are tough, we now also offer: free cards for your frontline staff; brand messaging on the card reverse; and revenue share for promoting CitizenCard.

So here’s the deal: 

1.   You agree to design and print CitizenCard application forms in your company’s colours.  You use our designers and can use our printers or your own; 

2.   You promote the forms to customers the way you want to – and if you offer CitizenCard cardholders a discount you’ll have instant access to all our cardholders;

3.   You promote the card to your online customers via a discount code redeemable at www.citizencard.com.

4.   Tell us how many staff you’ve got on the sales frontline.  We’ll offer each of them a free card (worth £15 each) which can carry your brand message on the card reverse.  It also means your staff will know what a CitizenCard, and the PASS hologram, look like. 

5.   Every single application using your forms triggers a £2.50+VAT commission so 1,000 applications earns £2,500+VAT.

6.   As an alternative to commission we can instead discount the card for your customers from £15 to £12.

To discuss cobrand and revenue opportunities with CitizenCard please email ncatlow@citizencard.com.